How do I identify a Lladró figurine?

Turn it over and read the base. Lladró figurines usually carry the Lladró name with the flower logo, and many have a model number and a copyright line. Use the model number to match the figure to its name. A figurine marked NAO or another name is from a different line.

What does a scratched-out Lladró mark mean?

Collectors read a logo that has been scratched or ground off as a sign the figurine was sold as a second, a piece the factory judged imperfect. It is still Lladró porcelain, but it is searched separately from figurines with an intact mark. Say clearly in the listing that the mark is defaced.

Is NAO the same as Lladró?

NAO is a porcelain line made by the Lladró company, with its own name and mark on the base. NAO figurines are searched separately from Lladró figurines. Read the base and list the figurine under the name it carries, rather than calling a NAO piece Lladró.

How much is a Lladró figurine worth?

A Lladró figurine is read from the base: the logo, the incised model number, and any copyright line. Glazed or matte, chips to fingers and flowers, and the box decide the search.

By WorthLast updated October 30, 2026Collectibles Thrifting Journal

Short answerA Lladró figurine is identified from the base: the Lladró name and flower logo, a model number, and any copyright line. Glazed and matte versions are separate searches. Chipped fingers or petals, repairs, a scratched-out logo marking a second, and the original box change the sale. Compare sold listings of that model and finish.

Lladró is a porcelain maker from Valencia, Spain, known for tall, pale figurines of people, animals, and flowers, often with delicate fingers and petals. The base is where you identify one. It usually carries the Lladró name with the company’s flower logo, and many figurines also carry an incised or printed model number and a copyright line. The copyright year dates the design, not the day the figurine was made. Lladró also produced sister lines, such as NAO, and those are marked with their own names. Read the base before you call a figurine Lladró.

Finish is the next sort. Lladró figures come in a glossy glaze and in a matte, unglazed finish, and the same model can exist in both. Condition decides most of the rest. Thin parts such as fingers, flower petals, and lace edges break, and repairs can be hard to see in soft light. Collectors also read a logo that has been scratched or ground off as a piece sold as a second. Many Lladró models were made in large numbers. This guide will not print a price. Read the base, find the damage, and comp the model you have.

What should you look for?

Base mark: Turn the figurine over and read the Lladró name, the logo, any copyright line, and any model number. Photograph it straight on. A figurine marked NAO or another name is a different line, not Lladró. A logo that has been scratched or ground away is read by collectors as a second.
Model number: Many Lladró figurines have an incised or printed model number on the base. That number identifies the design and helps match the figurine to its name and sold listings. If you cannot find a number, describe the figure in plain words and compare by photo.
Glazed or matte: Glossy figurines have a shiny glaze. Matte figurines have an unglazed, soft surface. The same model can exist in both finishes, and they are searched separately. Look at the figure in daylight and describe the finish you have.
Fingers, petals, and edges: Check every thin part: fingers, toes, flower petals, lace, hat brims, and bases. Chips, breaks, and glued repairs are common. Use a raking light and a loupe. A repair can show as a line, a color change, or a slightly different surface where it was filled.

What moves the price?

Model and finish: Lladró made many models, and some were produced in large numbers. Retired or limited models are a different search from common ones. The same model in glazed and matte finishes has separate sold listings. Comp the model number and the finish together.
Condition: An undamaged figurine is the baseline. A missing finger, a chipped petal, or a visible repair moves a figurine into a different group of sold listings. Even small damage matters because buyers inspect these closely. Show any damage clearly in photos.
Box and seconds: An original Lladró box that matches the model is part of the object. A figurine with a scratched or ground-off logo, which collectors read as a second, is a separate search from one with an intact mark. Say whether the mark is intact.

Where can you sell it?

eBay: Sold listings for the model number and the finish, with photos of the base, all sides, the fingers and petals up close, and any damage. Porcelain needs careful packing in a double box. Read the current fee before you ship a single common figurine.
Collectors and antique dealers: Lladró collectors and porcelain dealers know retired models and finishes that a general buyer does not. If you have a large, limited, or retired piece, show it to someone who handles Lladró before setting a price.
Local: Common figurines sell locally and at estate sales, where buyers can inspect them up close. A local sale also avoids the risk of breaking delicate porcelain in shipping. Pull out larger or unusual pieces before you sell the rest as a group.

What can a photo settle?

The whole figurine from the front, back, and both sides in daylight, the base mark in sharp focus, the model number, and close-ups of fingers, petals, and any lace. Worth can recognize a Lladró-style porcelain figure. It cannot read a faint base mark in soft light or see a careful repair on a finger from one photo.

What else do people ask?

How do I identify a Lladró figurine?: Turn it over and read the base. Lladró figurines usually carry the Lladró name with the flower logo, and many have a model number and a copyright line. Use the model number to match the figure to its name. A figurine marked NAO or another name is from a different line.
What does a scratched-out Lladró mark mean?: Collectors read a logo that has been scratched or ground off as a sign the figurine was sold as a second, a piece the factory judged imperfect. It is still Lladró porcelain, but it is searched separately from figurines with an intact mark. Say clearly in the listing that the mark is defaced.
Is NAO the same as Lladró?: NAO is a porcelain line made by the Lladró company, with its own name and mark on the base. NAO figurines are searched separately from Lladró figurines. Read the base and list the figurine under the name it carries, rather than calling a NAO piece Lladró.